Blogging buzz over GM vs. NY Times

July 11, 2006 at 4:54 pm Leave a comment

General Motors has already proven itself with its Fastlane blog, in reference to its ability to generate an online buzz about the company and general brand awareness.  GM has again gone above-and-beyond in proving the power of the blog in their recent "feud" with the New York Times. Get the details from this article, which gives a good overview…even if they also quote the JupiterResearch "study." 😉


Entry filed under: Uncategorized.

Update on the JupiterResearch “study” E-mailing, IMing, and blogging, oh my!

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