Blogging buzz over GM vs. NY Times

July 11, 2006 at 4:54 pm Leave a comment

General Motors has already proven itself with its Fastlane blog, in reference to its ability to generate an online buzz about the company and general brand awareness.  GM has again gone above-and-beyond in proving the power of the blog in their recent "feud" with the New York Times. Get the details from this article, which gives a good overview…even if they also quote the JupiterResearch "study." 😉

Advertisements

Entry filed under: Uncategorized.

Update on the JupiterResearch “study” E-mailing, IMing, and blogging, oh my!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Subscribe to the comments via RSS Feed



%d bloggers like this: