JupiterResearch corporate weblog survey

July 5, 2006 at 4:00 pm 1 comment

Findings from the JupiterResearch study on corporate blogging:

  • 35 percent of large companies plan to institute corporate Weblogs this
    year. Combined with the existing deployed base of 34 percent, nearly 70
    percent of all site operators will have implemented corporate blogs by
    the end of 2006.
  • Only 32 percent of marketing executives said they use corporate Weblogs
    to generate WoM around their company’s products or services.
  • 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

Oddly, I had just happened upon a statistic that stated that the perecentage of companies using corporate blogs was way less.  But certainly the interesting part is that 64 percent of executives spend less than $500,000 on their blogs.  This is news to me that one would agree to spend more than $500,000!


Entry filed under: Uncategorized.

The alternative way to advertise Update on the JupiterResearch “study”

1 Comment Add your own

  • 1. Yxypg  |  May 20, 2007 at 12:22 pm


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