The alternative way to advertise

June 27, 2006 at 11:13 am 2 comments

A great article, Is making drama the answer to an advertising crisis?, explores the effective ways that brands are created and endorsed on tv these days.  It’s not about commercial spots interrupting your progam, but more so a commercial product that is a fluid part of your programming (The article notes a few examples, including the raised brand awareness of Manolo Blahniks because of the shoes’ noticeability on Sex & the City.).  The article also makes a few hypotheses on the future of successful advertising.

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2 Comments Add your own

  • 1. Retro Fashion  |  November 3, 2007 at 12:58 am

    I don’t understand why so many women go crazy for Manolos.

  • 2. iodisrurn  |  November 19, 2007 at 2:07 am

    Follow these guidelines and you will build that new home with little, or no, problems. house siding can help…

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