The alternative way to advertise

A great article, Is making drama the answer to an advertising crisis?, explores the effective ways that brands are created and endorsed on tv these days.  It’s not about commercial spots interrupting your progam, but more so a commercial product that is a fluid part of your programming (The article notes a few examples, including the raised brand awareness of Manolo Blahniks because of the shoes’ noticeability on Sex & the City.).  The article also makes a few hypotheses on the future of successful advertising.

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