Archive for June, 2006

The alternative way to advertise

A great article, Is making drama the answer to an advertising crisis?, explores the effective ways that brands are created and endorsed on tv these days.  It’s not about commercial spots interrupting your progam, but more so a commercial product that is a fluid part of your programming (The article notes a few examples, including the raised brand awareness of Manolo Blahniks because of the shoes’ noticeability on Sex & the City.).  The article also makes a few hypotheses on the future of successful advertising.

June 27, 2006 at 11:13 am 2 comments

New business blog directory

Technorati and Yahoo or Google Blog Search not bringing up all your business and corporate blogs?  Internet marketing firm TMA E-Marketing has created the iBlog Business Directory, with business-related categories.  The idea is certainly valid, and though the links are quite limited right now as the site has just launched, it could really develop into a useful tool.  Go take a look at the site, and there is a link to add your blog URL.

June 27, 2006 at 10:40 am 3 comments

They can take our lives, but they can never take our sports commentary

While the Chinese goverment censors many media outlets in China, sports commentary blogs are apparently not one of them.  Dong Lu’s Chinese World Cup site has reached the 10 million hit mark.  "In sports journalism there is relative freedom of expression and we can give
our opinions about a match and other sporting issues," Dong told
Reuters.  "In other fields, such as the social and political arenas, there are
regulations. I’ve spent 10 years working in the media and I understand the line
that can never be crossed." 

June 20, 2006 at 9:54 am Leave a comment

A great article on Web 2.0

I’ve just come across this article on TechNewsWorld, Web 2.0 Has Corporate America Spinning.  Author Robert Hof is from BusinessWeek Online, and covers pretty much everything that is Web 2.0 or has to do with Web 2.0.  If you’re unfamiliar with the term, this is a good place to start, to learn about the applications that are the "new internet," and what kinds of business/management adaptations will be made in the near future to accomodate Web 2.0, and to keep up with it.

June 19, 2006 at 11:15 am Leave a comment

TimesSelect, we’re not worthy

Mark Glaser, of MediaShift, has been suggesting turning New York Times columnists into bloggers.  His argument is that we shouldn’t have to pay TimesSelect to get our information, and that instead of the journalists receiving their income from the TimesSelect revenues from subscriber fees, they could generate income through ad sales…Some have been pointing out his reasoning as faulty.  Would these journalists make good bloggers, and therefore actually be able to create an equal "salary" from the ads?  Or is it not even worth debating, because TimesSelect is a service worthy of pay?

June 14, 2006 at 9:40 am Leave a comment

The Scobleizer has left the building

Robert Scoble, the well-known blogger of Microsoft fame, has left Microsoft to join PodTech.net.  He claims to be leaving Microsoft amicably, but no doubt the giant company will feel the loss of his presence.  Scoble helped create a positive public opinion of Microsoft through open discussion and informed critique.  Find more info here.

June 13, 2006 at 10:11 am Leave a comment

Blog bottomfeeders

"How low will you go?" is the question at hand.  Eric Ward of MarketingProfs.com’s Daily Fix Blog is trying to qualify blog linking strategies, between the "link whores" and the legitimates.  Since high page rankings on search engines come from inbound web links, many have engaged in sideways tactics to try to boost their page.  Find out more here.

June 7, 2006 at 2:26 pm Leave a comment

Older Posts